I began experimenting with UX around 2009, a task that came naturally given my background in graphic design. A few months later, I participated in the first UX meeting in Israel organized by UXI, which significantly shaped my approach to user experience.
By 2011, I expanded my skill set to include programming, taking on the responsibility of planning, designing, programming, and maintaining applications independently. This role encompassed everything from backend logic to UI/UX design as a one-man show. During my time at Kramer, I introduced the UX concept by creating guide documentation on branding, functionality, standardization, and more for the company's desktop, mobile, and embedded software design processes. My greatest success was integrating new features into the product based on my UX research.
Over the years, my role evolved into managing and supervising in-house and outsourcing teams dedicated to building and enhancing various types of applications. I ensured they met high standards of functionality and user experience. Remarkably, some of these applications have been in use for over a decade. Although I eventually moved on to other fields, I remain passionate about UX design and software development and continuously keep myself updated with the latest technologies.
In 2011, I conceived and single-handedly developed an application using Flash/Flex technology prevalent at the time. By 2017, I was leading a team that created an updated version of this application in HTML5, reflecting the evolution of web technologies and enhancing the app's usability and accessibility.
The application has not been under my management since March 2021, but it is still in use.
Years after I developed the KRC, I explored Augmented Reality, and with the help of an intern, we created a mobile app that enhanced the KRC by allowing users to visualize their configurations in 3D, full color, and actual size within real environments—for example, placing a virtual table box over an actual table.
The ConfigurAudio project was developed to help video integrators with limited audio knowledge effectively sell speakers. The application simplified the process by calculating the audio requirements for a room based on basic parameters. While it was not a substitute for an acoustic engineer, it provided excellent solutions for simple integrations.
Importantly, ConfigurAudio was designed specifically for straightforward scenarios and was not intended for use in large or complex environments.
The concept behind the Space Configurator was to enable users to create solutions using multiple products, with the flexibility to adjust details to precisely meet their needs. This application was designed with a strategic marketing focus: to promote the sale of complete solutions rather than individual products.
Although I prepared all the necessary documentation before leaving the company in March 2021, to my knowledge, the application was never developed.
The Kramer EDID Designer is an application designed to read and edit every detail of EDID files. I conceptualized the application and was responsible for designing its UX, ensuring it was intuitive and effective for users.
The project was the culmination of extensive research and investigation. Before working on this, I had no prior knowledge of what an EDID was.
EDID is a standardized data format that allows a digital display device, like a monitor or TV, to communicate its capabilities to a video source, such as a computer or a DVD player.
The application has proven to be highly effective and is still in use today years later.