ecommerce

In my role at a B2B company, I spearheaded the creation and management of two B2C online stores on the Shopify platform, targeting distributors in the UK and Australia—specifically, Comms Express and AVA Distribution.

Working closely with these partners, we curated a product selection tailored to their specific market needs.

I assumed full responsibility for the creation and operational management of these stores, which included a complete overhaul of product descriptions and a redesign of product images to better suit a B2C narrative.

This marked a strategic shift from the original content, which was crafted in a technical B2B language appropriate for integrators.

My comprehensive approach allowed the distributors to focus solely on logistics and shipping, ensuring a seamless operation that effectively bridged the gap between B2B and B2C markets.